Am I Ibiza? Measuring brand identification in the tourism context
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چکیده
منابع مشابه
I am not Prejudiced, or am I? Semantic Strategies Used by Ghanaian University Students in the Discourse of Ethnic Prejudice
Semantic strategies are a kind of discourse strategy that include the sum of language and cognitive moves which are used to reach an adequate goal of communication normally resulting in text comprehension by the reader or listener. Here, the language user takes a number of steps in order to perform a complex task. Semantic strategies in prejudiced talk have been examined extensively in western ...
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This paper will give an in-depth discussion of Jesus’ expression “I am Alpha and Omega” (Apocalypse of John = Revelation 1.8) and its influence on the Manichaean writings, on the one hand, and the reason for the division of Mani’s Living Gospel into twenty-two chapters, corresponding to the twenty-two letters of the Manichaean alphabet, on the other. The pape...
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متن کاملAm I Right or Am I Right?
Though the value of a right should be not lower than zero, negative voting premiums often appear in recent empirical evidence. The present paper highlights some possible measurement errors and contemporary proposes a new measure, the vote segment, which incorporates all dividend privileges. Results from Italian non-voting shares listed in the 1999-2008 period show that the more accurate measure...
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ژورنال
عنوان ژورنال: Journal of Destination Marketing & Management
سال: 2019
ISSN: 2212-571X
DOI: 10.1016/j.jdmm.2018.04.005